Tuesday, June 4, 2013

Media Culture : Brainstorming 3

Post no. 3

INSTALAGLAM


When I think of Instagram, I either think of overused filters that distort perfectly decent pictures, or pictures that actually become more pleasant after a filter is layered onto them. What bugs me the most when I started using instagram, was the fact that it had a limit of resizing every picture I take into a square. Does not require any type of specific skill as anyone who has a smart phone can use it and master it in a matter of seconds.

As an unprofessional (professional soon to be), I do think this app, along with other photo apps could endanger/help the professional world in their own ways. Although it favors more to the endangering aspect, I still think there is some kind of benefits of these advancements to creative professionals.

How could Instagram aid creative professionals?
Other than the creative professionals that actually invented the apps, future professionals could also get a current update on how a user interface is best portrayed. This way, future apps could get a better understanding of what interface is easier for users to learn, hence increasing user experience and avoiding too much misunderstanding and frustration. The apps would be more uniformed and simple.

Now how do apps like these 'destroy' the creative professionals?
Because of the many filters they have provided in the app itself, there is no longer a need for a professional with special skills to Photoshop them. The convenience of photo taking on personal devices puts professional photographers out of work as well as people would like to take the photos themselves rather than spending the extra cash to hire a professional.

Therefore, professionals are only in demand in a professional market, which is quite a narrow range compared to the public market. They face difficulties in duplicating the effects that are easily achievable by apps and also the fact that photos from apps like Instagram could be instantly updated in social networks would attract investors for advertising away from print media toward a more non-professional but widely spread medium.

Investors that fled to these customary apps will reduce revenue for traditional professional photography. Even sites like National Geographic are advertising themselves in Facebook as well. Photos get published faster and in bigger quantities through these apps rather than professional photographs because there is a  need to touch up those high resolution photos. Users want instant information, they would prefer a decent picture with live speed rather than a very high-quality picture that only gets developed a day after.

After these app photos are published, the demand for photographs taken by professional are fewer.


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