Lecturer: Daniel
Topic of Discussion: Media Culture - This Rough Magic
Post no.
1
After reading through the text a couple of times, a particular statement whom Ivan Philips quoted, Marshall McLuhan; a media theorist caught my attention and interest. In the text, it is stated that McLuhan defined medium as a form of an 'extension' the human mind and body.
Being a media student myself, I did not really dissect or truly understand the true means of being in the industry and what it has to offer. I did have a rough idea on what my course; 'Interactive Media' is and about but I couldn't always explain, or put into words on its scope when asked. Frequent answers would be, 'Oh, it's like commercials or trailers for movies.' I obviously knew it was more than that, somehow I just needed to simplify its scope in order for my peers from other fields of study to comprehend.
Mentioning this, it relates itself back to the Culture section I've read in the text. It is stated about how the Eliotic version of high and low culture would depend on the culture of the society as a whole. With my Asian upbringing, lawyers and doctors are always being part of the high and designers as part of the low forms of culture.
Returning to my main point and focus about how media could be a form of extension of man, I found it really eye-opening and deep although already existent in my oblivious mind. That statement pretty much churns out as what I would like to define media is in words. IN the media industry, I would give more importance towards the effects of the given media conjured rather than the content, in parallel to what McLuhan has stated.
Above is a scanogram which I did in January for an Introductory assignment which I have explained on how Media is a part of what I am passionate in.
Charissa Ong
